Meet Encore Marketing
Why Encore Marketing Exists
Most marketing agencies deliver activity. Not results. You get a monthly PDF full of impressions and a bill that never ties back to a single booked job. You keep paying because canceling feels riskier than staying, and the agency keeps sending decks because decks are easier than outcomes.
Encore exists because local service businesses deserve better math. Every campaign we run is wired for attribution from the start, so you can trace which dollar produced which call. That is what partner means to us: your numbers are our numbers, and we win when you do.
No bloated scopes. No busywork.
What "Deliver Big" Looks Like
We don't talk big. We deliver big. Here is what that standard looks like across the ads, SEO, web, and reputation work:
And because transparency is a value here, not a slogan, how every engagement is built and priced is spelled out on our pricing page.
Our Mission, Vision, and Values
Our mission, vision, and values run every engagement here. The simplest way to see how they fit together is a road trip: the vision is the destination, the mission is the route, and the values are the guardrails that keep us from cutting corners.
The Destination
Our vision
To be our clients' most valuable asset for growing their business.
A destination only counts if it stays fixed. Ours has not moved.
The Route
Our mission
Objective, data-driven marketing that engages audiences and grows brands through transparent attribution and relentless grit.
Attribution is the road surface. It is how we know every mile moved you closer instead of just burning gas.
Notice what's missing from both: nothing about impressions, nothing about activity for its own sake. If the work doesn't grow your business, it didn't do its job.
The Guardrails
Our core values
Rails do not slow the trip down. They keep a fast one honest, and every account gets run against these values, week in and week out.
GROWTH
Yours first. If your revenue doesn't move, nothing else we did matters.
GRIT
Some months the numbers fight back. We keep pulling until they move.
TRANSPARENCY
Monthly reporting and packages explained in plain English. No black boxes.
LOVE
We work with the businesses that keep our towns running, and we act like it.
Talk to the People Who Do the Work
No pitch deck, no pressure. A conversation about your business and whether we're the right fit for it.
The People Behind the Work
Encore is a small team by design. The people you meet on your discovery call are the people who do the work.
Sam Ryan
Executive Officer
Sets the direction and owns the standard. If Encore puts its name on something, Sam is accountable for it.
Conor Goller
Growth Officer
Leads new partnerships and makes sure we only take on clients we can genuinely deliver for.
Corey LaRosa
Operating Officer
Runs the engine behind every account, from build systems to campaign operations.
Shannon Croft
Financial Officer
Keeps the money side honest: payroll, invoicing, and the numbers behind every engagement.
Shelby Thomas
Marketing Director
Directs campaign strategy and owns the reporting that proves what worked.
Michaela Kandzer
Creative Director
Owns how our clients look and sound, from ad creative to full custom website builds.
Kailey Scalzo
Account Manager
Runs day-to-day client communication and keeps every project moving on schedule.
John Stoltenborg
Creative Media Specialist
Behind the camera on client shoots: the real photos and video you see across our work, including this site.
Madelyn Croft
Studio Manager
Runs the studio: scheduling, gear, and the operations that keep shoot days smooth.
Apryll Tillotson
Account Executive
Keeps client accounts moving: scheduling, follow-through, and the details that keep campaigns on track.
Fletcher Ertel
Paid Ads & SEO Strategist
Builds and optimizes the paid campaigns, and handles the SEO work behind them.
The Agency Next Door
We market to the same towns we live in. Our office sits at 2837 NW 41st Street, Suite 310, Gainesville, FL 32606, with the studio open for visits Monday through Friday from 8:30 AM to 5:00 PM. Call us at (352) 234-6556.
Gainesville is home base, and a core arm of our team is based in the St. Petersburg area. Between the two, the towns we already serve include Lake Butler, Lake City, High Springs, Jacksonville, Ocala, Seminole, and Largo. No satellite offices and no pins on a map for show. Just markets where our clients answer the phone.
Knowing the market matters more than it sounds. Campaigns here get built around how North Florida customers actually search and buy, which is exactly the understanding our local SEO work is built to produce, and it starts with understanding how people around here actually search.
We tell every client that reviews win the map pack. So check ours: Encore Marketing holds a 5.0-star rating across 25 Google reviews.
Frequently Asked Questions
What kind of businesses does Encore Marketing work with?
Lead-driven businesses: companies that win work when the phone rings. Home services is our flagship lane, think roofers, flooring companies, building suppliers, and contractors, and the same attribution-first system fits any small or mid-sized business ready to invest in growth-oriented marketing. If your business runs on leads, we should talk.
Where is Encore Marketing located?
You'll find our home base at 2837 NW 41st Street, Suite 310, Gainesville, FL 32606, open for visits Monday through Friday from 8:30 AM to 5:00 PM. A core arm of our team is based in the St. Petersburg area. Directions and the contact form are on our contact page.
How is Encore Marketing different from other marketing agencies?
Attribution and transparency. Most agencies report activity: impressions and clicks. We wire every campaign so every lead and call traces back to its source, then report those numbers to you monthly, and you can read exactly how our packages work on our pricing page. If we can't show the result, we don't count the work as done.
How quickly can Encore get campaigns live?
Under 4 weeks from signed contract to live campaigns, with first measurable results inside 30 days as our benchmark. We move that fast because delay has a price: while a campaign sits in setup, your competitors are buying the clicks and taking the calls that should have been yours.
Does Encore Marketing publish its pricing?
We publish how pricing works instead of a flat rate card, because every engagement is custom-built for your business. We recommend a minimum ad spend of $2,000 per month going to the ad platforms themselves, separate from the management fee. Your proposal prices the work around your market and goals, and there are no long-term contracts, just a 30-day cancellation notice. The full breakdown is on our pricing page.
“We truly consider Encore our partner in all aspects of our marketing efforts. We have already recommended them to fellow business owners and will continue to do so!”
Ready for an Agency That Delivers Big?
You've met the team and read the values. The next step is a conversation. Tell us what your business does and where you want it to go, and we'll tell you honestly whether we can get you there.
Book Your Free Discovery Call