Straight answers on marketing for lead-driven businesses. Written by the Encore Marketing team in Gainesville, FL. No fluff, no jargon, just what works and what it costs you when it does not.
What if you could get leads from Google and only pay when a real customer actually calls you? That’s the pitch behind Google Local Services Ads, and for once, the pitch mostly holds up. No keywords to bid on, no cost per…
You boosted a post, watched the budget disappear, and got twelve likes from people three states away. Sound familiar? Most owners who come to us have tried to target advertising on Facebook…
Somewhere in your business right now, a lead is going cold. Maybe it’s a quote request buried on page two of your inbox, a voicemail from Tuesday, or a name scribbled on…
Yes, SEO is worth it for most Gainesville businesses, with one condition: your customers have to be searching for what you sell. For local service companies, they are. Roof repairs, concrete work,…
A contractor website in 2026 can cost anywhere from a monthly DIY subscription to a five-figure custom agency build. The price depends on who builds it, how many pages it needs, and…