751 Leads at a $10.67 Cost Per Lead on One Meta Campaign
A Considered Purchase Nobody Searches for Daily
A buildings supplier does not sell an impulse buy. Customers think about a purchase like this for months, and on any given day only a sliver of the market is actively shopping. Waiting for search demand alone leaves a sales team starved between spikes. The supplier needed a steady, predictable flow of qualified leads at a cost that made the math work.
That is the job Meta advertising exists for: generating demand before the customer knows they need you, instead of waiting for them to type a search.
The Facebook Ads Strategy
The campaign followed the same playbook we run for every Meta ads client, scoped to this market.
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Demand generation, not demand capture
Meta puts the offer in front of the right local buyers while they scroll, long before they search. For a considered purchase, that early introduction is where the lead flow comes from.
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Real work in the creative
Our standard is real client media over stock, on every account. Ads that show the actual product and the actual business earn trust that generic imagery cannot.
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Every lead tracked to its source
Monthly reporting shared leads, calls, and sources throughout. The client never had to wonder whether the campaign was working. The numbers were in the report.
What 751 Leads Look Like
In its first five months, one campaign produced 751 leads at a $10.67 cost per lead, measured in May 2026. Those are the two numbers a business owner actually needs: how many people raised their hand, and what each one cost.
Both figures come straight from the campaign reporting, the same numbers the client received each month. That is the whole point of how we run Meta advertising: objective, data-driven work with attribution you can inspect, not a PDF of impressions.
We describe this client by industry rather than name because their sign-off to be named is still pending. The moment it lands, this page gets their name. Want to see what your own numbers could look like? Run your budget through our ad spend calculator, then bring the result to a discovery call.
Frequently Asked Questions
Is a $10.67 cost per lead typical for Meta ads?
No, and we will not pretend it is guaranteed. Cost per lead depends on your industry, your market, your offer, and your creative. What this study shows is what a well-built campaign can do. Your own numbers get reported the same way, month by month and source by source, so you always know exactly what each lead costs you.
How much do I need to spend on Meta ads?
We recommend a minimum ad spend of $2,000 per month. Below that, the platform struggles to gather enough data to optimize, and results get erratic. Ad spend goes to Meta directly and is separate from our management fee. Our ad spend calculator can help you rough out what a given budget could produce.
How fast can a campaign like this launch?
We go from signed contract to live campaigns in under 4 weeks, and our benchmark is 30 days to first measurable results. That window covers strategy, creative, tracking setup, and reporting, so when the campaign turns on, every lead is already being counted.
Why is the client not named in this case study?
We do not name clients without their written permission, and for this study that sign-off is still pending. The numbers are real and come from the campaign and our reporting. Clients who have approved being named appear elsewhere on our site with their names attached.
Do you run Meta ads for industries besides building supply?
Yes. We run Meta advertising for local service businesses across North Florida and beyond: roofers, contractors, home services, and more. The playbook in this study, demand generation with real creative and transparent tracking, is the same one we scope to each new market.
Want a Result You Can Point To?
Every engagement we run reports leads, calls, and sources every month, so you always know what the work is producing. Start with a conversation about your business.