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The Exact Right Moment

Real Estate Marketing Agency

Encore Marketing is a real estate marketing agency based in Gainesville, Florida. We build lead generation for listing-side and buyer-side campaigns, personal brands for agents and teams, and websites that turn searches into showings, with every lead tracked to its source and reported monthly.

How Deals Start

Every Deal Starts With a Search

Buyers scroll listings at midnight. Sellers google their own address before they ever call an agent. Both sides of a deal spend weeks online before a name gets picked, and the name that gets picked is usually one they have already seen more than once.

That is the job: show up early, then keep showing up. Google Ads for the searches with intent behind them, and a website that holds attention once they land. Visibility first. Credibility the second they click.

A Real Estate Marketing Agency With Two Lead Engines

Buyer leads and listing leads are different animals. We build a separate play for each.

The Two Engines
Listing-side

Homeowners deciding whether to sell, comparing agents by reputation and reach. We put your track record in front of them while they are still deciding, then route every inquiry to you the moment it lands.

Buyer-side

Active searchers with a price range and a timeline. We capture them with campaigns built around the areas you actually serve, so your calendar fills with people who match your inventory.

Agents and Teams

In This Business, You Are the Brand

Nobody hires a brokerage. They hire a person they feel like they already know. That is why personal brand carries so much weight for agents and teams: the follow that turns into a referral, the open house that turns into a listing appointment.

We build that presence deliberately. Social media management with content shot by our in-house media team at your closings and your neighborhoods. No stock photography. The agent people see online is the same one who shows up at the door.

Book Your Free Discovery Call

Discipline

Listing Copy Gets Treated Like a Contract

Real estate advertising has rules, and we hold ourselves to them. Every property claim we publish is verified against the source data you provide. If it is not in the record, it does not go in the ad. We never invent specifics to make a listing sound better.

The same discipline runs through the reporting. Your monthly report shows every lead and call with its source. Across all client accounts we manage over $1M in ad spend, and those numbers come from the same reporting.

Encore Marketing team reviewing campaign reporting with a client at the Gainesville office

Built for Solo Agents, Teams, and Firms

Our real estate work has included a luxury real estate team and an investment property firm. Different price points, same pattern: a high-value decision researched online and won by whoever looked most credible while it happened.

Real estate is one of several industries we serve, and the playbook always gets adjusted to the clientele you want more of.

The Agent System

What We Run for an Agent or Team

Both engines need the same plumbing underneath: something that captures the lead, and something that answers it before the next agent does.

  • CRM and automation.

    Automatic text-back on a missed call, and follow-up that keeps working the lead. Speed to reply decides more listings than any ad ever will.

  • Google Ads.

    Buyers and sellers searching your market right now, with every inquiry tracked back to the keyword that produced it.

  • Meta ads.

    Listing promotion and seller farming in the neighborhoods you want to own, before anyone starts searching.

  • Social media management.

    Real shoots and a month of posts you approve. In this trade the feed is the portfolio.

  • Local SEO.

    Google Business Profile and local search work so your name comes up in the areas you actually sell.

  • A site you own.

    If you are on a brokerage platform we work with it. If you want a site that is yours and stays yours, we build custom WordPress.

Questions Agents and Brokers Ask Us

Do you generate buyer leads or seller leads?

Both, and we build them as separate campaigns because they behave differently. Buyer leads come from people actively searching in your market, so intent-driven ads do the heavy lifting. Seller leads take longer and lean on reputation, so those campaigns run on your track record and your presence in the neighborhood. Your monthly report shows each pipeline on its own line.

Can you market an individual agent instead of a whole brokerage?

Yes. Agents and teams are where personal-brand work matters most, because clients hire the person, not the office. We build the brand around your market and your actual work, with content produced by our in-house media team rather than stock photos. The goal: when someone in your area thinks about selling, your name is already in their head.

How do you keep property advertising accurate?

Every specific claim gets checked against the source data you provide before it publishes. If the record says three bedrooms, the ad says three bedrooms. We do not round up or guess at features, and we never borrow language from comparable listings. It is slower than making things up. It also means you never have to walk back an ad in front of a client.

Do you work with investment firms and luxury teams, or just residential agents?

Both ends. Our real estate roster has included a luxury real estate team and an investment property firm. The audiences differ, but the mechanics hold: a high-value decision researched heavily online, won by the brand that looks most credible when the research happens. We adjust targeting and creative to the clientele you actually want.

What does real estate marketing cost with Encore?

Scope follows the market you list in and what you are trying to grow. Where paid campaigns run, we recommend a minimum of $2,000 per month going to the ad platforms themselves, separate from the management fee, because real estate audiences are competitive and thin budgets produce thin data. Website projects are scoped by sitemap size, functionality, and design expectations. Book a call and we will scope it together.

Be the Name They Already Know

Book a free discovery call. We will look at where your name shows up when buyers and sellers in your market start searching, and what it would take to be there at the right moment.

Book Your Free Discovery Call

Encore Marketing, 2837 NW 41st Street, Suite 310, Gainesville, FL 32606. (352) 234-6556. Monday through Friday, 7:30 AM to 6:00 PM.