The one-size package is where most agencies go wrong: every client gets the same deliverables at the same price, whether the scope fits or not. A two-truck operation and a company fighting for a whole metro do not have the same problem. They should not get the same plan. And no agency can quote an honest number for either one before actually looking at what they are working with.
So every Encore package is scoped custom to the business signing it. It starts with a free digital audit of where you stand today: your site, your rankings, your ad history. We weigh what we find against your goals and what you can invest, then build the engagement to match: the right mix of paid campaigns, local SEO, and web work, anchored by systems we already run on every account. You are not picking off a menu. You are getting a plan built on what we found, not what we guessed.
Custom pricing raises a fair question: how do you actually get a price? Four steps, start to finish.
No rate card. A number with your name on it.
Free, no strings. We talk through your market and your goals, and kick off the free digital audit of your current site, rankings, and ad accounts.
Built from the audit, not a template. You get the exact monthly fee and the full scope, written line by line.
We walk the numbers with you before anything gets signed. Ask us anything.
Signed contract to live campaigns in under 4 weeks. First measurable results within 30 days.
Two numbers, two jobs, two different places the money lands. Most agency pricing pages blur them together. Here is how ours actually works.
Paid to Encore
One flat number that pays for the work: strategy, the campaign builds in Google Ads and Meta ads, ongoing optimization, and reporting that shows exactly what your money produced.
One invoice from us, the same amount every month.
Paid to the ad platform
A separate budget that sits on top of your fee and never passes through Encore. You pay the advertising vendor you choose, and that spend is what puts the campaigns our team builds and strategizes in front of the buyers in your market.
Billed straight to you by Google, Meta, or whichever platform your audience is on.
The fee buys the work. The spend buys the audience.
Nothing crosses over between the two, and you can see both numbers at any time.
A custom scope still has to earn its fee, and a number means very little without the campaign behind it. The case studies carry the spend, the work, and the result on every account we can name. One North Florida buildings supplier watched a single Meta campaign produce 751 leads at a $10.67 cost per lead.
We truly consider Encore our partner in all aspects of our marketing efforts. We have already recommended them to fellow business owners and will continue to do so!
Jennifer Britt Domestic Design Roofing
We use them for SEO and digital marketing. We worked with another marketing company previously, but Encore blows them out of the water. They are responsive, professional, and creative.
Blake Moore PTM Trust and Estate Law
The work they have done has far surpassed the results that I got from the company I was previously using and they did so in less time!!!
Ronnie Edenfield SCCI
Their team is professional, responsive, and truly understands how to drive results. From strategy to execution, they consistently exceed expectations.
Matt Cason Buildings and More
They are always available when needed and do an excellent job explaining the process and projected results.
Ray Keen Hart 2 Hart Christian Academy
Hiring a marketing agency in Gainesville, or anywhere else, gets easier once you ask the uncomfortable questions. These are the ones we would put to any agency, including us, and how Encore answers each one.
Yes, and the order matters. Every page of your site gets written first and approved by you before design starts, so the finished web design is built around words you already signed off on, not filler dropped in after the fact.
Yours. We build with real client photography instead of stock, shot by our own media team. Your crew and your finished work, so customers recognize the business they call.
Monthly reporting that shares the important metrics: leads, calls, and sources. Every campaign we run is wired for attribution from the start, so the numbers in your report trace back to real inquiries instead of vanity charts.
You leave. No long-term contracts, just a 30-day cancellation notice. We would rather keep a client because the numbers earned it than because the paperwork demands it. Every term sits in your proposal before you sign it.
No. Every build is a custom WordPress theme with labeled, editable content fields, never a page-builder template. It ships audited for WCAG AA accessibility. Changes get tested on a staging environment first, and security hardening hides your login from the bots that hammer every WordPress site.
Most agencies either hide pricing or post a menu that fits nobody. There is no rate card here, because no two engagements carry the same scope. We build each package around your market and your goals, sized to your budget, then put the exact monthly fee in your proposal before you sign anything. Whatever the scope, you pay one flat monthly fee that covers Encore's work, plus ad spend that goes straight to the platforms.
No. Engagements run with a 30-day cancellation notice, not a long contract. Every term is written plainly into your proposal before you sign anything, and we walk through the numbers line by line on your discovery call. No surprises after the signature.
Ad spend is money that goes directly to the ad platforms, Google and Meta, to place your ads in front of people in your market. None of it stays with us. Your package fee covers the strategy, the campaign builds, the ongoing optimization, and the reporting. Two separate numbers, and you can see both at any time.
Because thin budgets produce thin data. Ad platforms need enough volume to learn who actually converts, and we need enough lead flow to tell you what a customer costs. We have managed over $1M in ad spend for local service businesses, and $2,000 a month is where campaigns get the data they need to improve.
Website projects are scoped by sitemap size, functionality, and design expectations, then priced in your proposal. Every build is the real thing: a custom WordPress theme, never a page builder, with performance caching, WebP images, accessibility auditing, security hardening, and a staging environment. The average website can be delivered 6 weeks after a kickoff call.
Yes, as needed. Custom branding and logo work, full website build-outs, and photography and videography from our own media team all get scoped into the package when the job calls for them. Traditional placements such as newspaper and TV run as consulting with Sam Ryan rather than a standing retainer. Anything you take gets written into the same proposal and priced line by line.
A rough guide: if word of mouth is the only thing filling your calendar, the package leans on paid campaigns and Google Business Profile work to build a lead source you control. If competitors are outranking you, it leans on local SEO and content, with a website build scoped in when the site is the problem. If you already lead the market, it covers every channel and adds CRM follow-up so no lead goes cold. The real answer comes out of a discovery call, where we look at your goals and your competition, then scope the package around what we find.
First measurable results arrive within 30 days, and we go from signed contract to live campaigns in under 4 weeks. The mix sets the pace: paid ads move fastest, because they put your offer in front of buyers as soon as campaigns go live, while SEO compounds over months as rankings build. The monthly reporting shows you both the whole way.
The discovery call is where your package takes shape. We look at your market and your goals, weigh what you can invest, then tell you straight what we would build and why. If the honest answer is "not yet," you'll hear that too.
