Facebook Ads Agency
Encore Marketing is a Facebook ads agency in Gainesville, FL that builds and manages Meta campaigns for local service businesses. We write the ads, build the audiences, and report every lead with its source each month, so you know exactly what your ad spend produced.
Your Next Customer Is Not Searching Yet
Google catches people who already know they have a problem and type it into a search bar. Meta works earlier than that.
It puts your company in front of the homeowner who has been putting off that roof for two years, or the family that winces at their floors every morning. They were not searching for you. Now they know your name.
That's demand generation. You build your own pipeline by showing the right offer to the right people before your competitors know those people exist, without waiting on search volume in your city to grow.
The same play works when your buyer is another business. A warehouse owner sitting on an aging roof scrolls the same feeds a homeowner does, so we run Meta campaigns for B2C and B2B clients alike.
And Meta does not stop at Facebook. One campaign places the same ad across Facebook and Instagram, in feeds, Stories, and Reels, from a single Ads Manager buy. The homeowner scrolling Instagram at lunch sees the same crew photo as the one scrolling Facebook that night.
Demand generation also sets up the next step. The homeowner who saw your ad this month will eventually type the problem into a search bar, and when that day comes you want to show up first. That is why we pair Meta with search campaigns built for buying intent: one channel creates the demand, the other captures it.
What Would You Pay for a Warm Lead to Come to You?
A lead here is someone who raised their hand and asked you to get in touch. Here is what that has actually cost across the accounts we run:
And what individual accounts have produced:
1,700+ leads across Google and Meta.
A North Florida buildings supplier9,301 leads at a $3.76 average cost per lead.
A North Florida custom home builder$12.80 per lead where clicks cost $140.
An estate planning law firmOne call. We look at your market and your budget, then tell you straight whether Meta is the right first move for your business.
Book Your Free Discovery CallFrom Contract to First Leads
Every new engagement follows the same road. Here is what the first stretch looks like.
The kickoff call.
Free, and it stays free. We ask what jobs you want more of and what you can spend, then say plainly whether Meta is the right move.
Campaign preview.
No cookie-cutter package. The plan gets built around your situation and your goals, then priced to match.
Campaign launch.
Signed contract to live campaigns takes under 4 weeks. That window covers creative, audiences, and tracking.
Results.
Meta opens with a short learning period while the system finds your buyers. Our benchmark is 30 days to first measurable results, and your first monthly report shows exactly what those results were.
Facebook Advertising Services, Handled End to End
You run the business. We run the campaigns.
Strategy and offer.
We figure out what your market actually responds to before a dollar gets spent.
Creative built from your real work.
Crew photos and finished jobs, never stock imagery. Ads that look like your business because they are your business.
Audience targeting.
Built for your service area and the people in it, then refined as the data comes in.
Landing pages that convert.
Campaigns point at fast, purpose-built pages, the same web design work we sell on its own.
Ongoing management.
Budgets and creative get adjusted based on what the numbers say, never set-and-forget.
Monthly reporting.
Every lead and call, tagged to its source, reported to you every month.
What Working With a Meta Ads Agency Costs
Every engagement is scoped custom. Some clients need focused ads management with conversion tracking and attribution. Others layer in local SEO and monthly content, or go full-funnel with organic social plus email and SMS. The proposal you get is priced around your market and your goals, not pulled off a rate card.
The rest of the detail, add-ons included, lives on our pricing page. Once you sign, we go from contract to live campaigns in under 4 weeks.
Frequently Asked Questions
Do Facebook ads actually work for local service businesses?
Yes, when the campaign is built around a real offer and real creative. One Meta campaign we ran for a buildings supplier produced 751 leads at a $10.67 cost per lead. Meta campaigns for a commercial roofing client delivered 248K impressions and 51 platform-reported leads. The platform works. What separates results from wasted budget is the strategy and management behind it.
How much should I budget for Facebook ads?
Meta needs at least $2,000 per month in ad spend to do its job, with management scoped separately. Below that, the system struggles to gather enough data to optimize, and results turn inconsistent. If those numbers do not fit your budget yet, say so on the discovery call and we will tell you what does.
How fast will I see leads from Meta ads?
Meta front-loads a learning phase: the first stretch of any campaign is the system figuring out which people in your market turn into leads. We build around it. Campaigns go live in under 4 weeks from a signed contract, our benchmark after launch is 30 days to first measurable results, and your monthly reporting counts every lead along the way.
What is the difference between Facebook ads and Google Ads?
Google Ads reaches people already searching for your service. Meta reaches them earlier, before the search happens, and builds demand for your name in your market. The two work well together: Meta fills the pipeline while Google captures the buyers who are ready now. We manage both and will tell you which one fits your budget and goals first.
Do you create the ad creative, or do we?
We do. Ads get built from your real photos: crews on site and finished jobs, not stock imagery. Real work reads as real to the people scrolling past it. If your photo library is thin, we will work with what you have and tell you exactly what to shoot next so the creative gets stronger over time.
How do I know which leads came from Facebook?
Your monthly report shows every lead and every call with the source attached to each one, so you can see what Meta produced compared to everything else you are running. Transparent attribution is the reason clients trust the numbers we show them.
Why not just boost my posts?
Boosting pays Facebook to show one post to more people, and engagement is all it buys. A campaign built in Ads Manager buys an objective, like lead form submissions or phone calls. It also gets real audience targeting, placement control across Facebook and Instagram, and lead tracking a boosted post never touches. That is why we run full campaigns and report every lead by its source.
What happens to the leads after they come in?
Every lead and every call gets tagged to the campaign that produced it and reported monthly. From there, speed wins. Clients who want the follow-up handled add CRM automation: missed-call text-back, instant lead routing, and SMS follow-up that keeps working while your crew is on a job.
“Starting getting leads our first week of launching with Encore. Great people to work with.”
Put Your Business in Front of Buyers First
Campaigns built on your real work, and monthly reporting that shows exactly what they produced. Book the call and we will tell you honestly whether Meta ads fit your business right now.
Book Your Free Discovery Call