About Conor
Conor is the Growth Officer at Encore Marketing. He owns the demand side of every account: Google Ads, Meta campaigns, and the local SEO strategy that runs underneath them.
He reads campaigns in numbers, not impressions. On any given week he is launching new campaigns, rebalancing budget between Google and Meta based on what each lead actually costs, and tracing conversions back through the tracking so the monthly report holds up to scrutiny. When a platform buys leads at a fraction of the other’s cost, he can tell you why, and what job each platform is doing in the mix.
Every campaign preview a client sits through and every budget recommendation in a proposal runs on his analysis. If the numbers do not justify a channel, he says so before the budget is spent, not after.