About Fletcher
Fletcher is the Paid Ads & SEO Strategist at Encore Marketing. He builds and optimizes the paid campaigns, with Google Ads as the primary channel and Meta where it fits, and he handles the SEO work behind them.
He came to Encore from agency-side paid media, where he managed five-figure monthly ad budgets across Google, Bing, and Meta. He holds Google Ads and Google Analytics certifications. He lives in Ocala and works from our Gainesville office on Wednesdays and Fridays.
Both halves of the role answer the same question: where is the next customer coming from. Google Ads management reaches people already searching, Meta advertising builds demand before they know they need you, and local SEO makes sure you are there when they do look.