About John
John is the Creative Media Specialist at Encore Marketing. When a client hears “media day,” John is the one who shows up with the camera, and the reason our rule of real client media over stock photography is a practice instead of a slogan.
He runs shoots end to end: building timecoded shot lists from the campaign scripts, capturing headshots and team photography, and filming the on-site footage that feeds everything downstream. One media day with John feeds a client’s website, their ads, and months of their social calendar.
The other half of the job is the edit. Raw footage becomes finished Meta ad reels, cut to the campaign script with hooks, pacing, and on-screen graphics, often in several versions per campaign so different angles can be tested against each other. The same footage gets cut again for organic social, and photos are edited before a client ever sees them. Shooting and editing living with one person means nothing gets lost between the camera and the campaign.
His recaps after every shoot read like inventories, because that is what they are: every client’s content library is an asset he is deliberately building shoot by shoot.